Investment Criteria

What we look for

We back operators in participatory, in person sport and active leisure. Businesses where customers pay to do something physical, with a competitive or social element. We look for strong operators, formats that people return to, and a real reason the business matters to its community.


Talented Teams

Founders with real domain expertise and the operational grit to run the business, who understand the people they serve.

Active Formats

Venues, events and formats that get people physically taking part, competitive or social, and worth coming back to.

Partnership Mindset

Founders who want a partner, not just a cheque. We stay close to the business and leverage the benefit of experience to scale.

Social Impact

Businesses where growth and community benefit go together: more people playing, stronger local connection, desire for repeat custom.


Investment Criteria

What makes a fit

Profitable

Sound underlying economics with a path to sustainable cash generation.

Investment

Mid-market, small to medium-sized businesses up to £50m value.

Growth

Sustainable growth tailwinds where we can provide capability to aid scaling.

Situation

Businesses in the wrong ownership environment or requiring turnaround experience to return to growth and scaling.

In Scope:

  • Emerging participation formats
  • Recovery, longevity & active wellness
  • Multi-format urban participation venues
  • Endurance events & fitness IP
  • Women's sport infrastructure
  • Participation networks with platform monetisation

Target Sectors

Example investment arcs

Blue Padel (UK) · Pad (NZ)

Padel & Racquet Sports

Padel, racquet sports and emerging participation formats. Structurally undersupplied, and built for repeat play.

Functional fitness business

Endurance & Fitness Racing

Event IP with multi-city rollout potential in the fast growing fitness racing category.

Women's Sport Infrastructure

Academies, clubs and infrastructure in a segment vastly under capitalised.