About us
Our approach
Investing alongside founders to build participation infrastructure and operator led businesses in emerging formats, with a pathway to a multi-strategy mid-market sport and leisure platform.
We Back Founders
The operators building active, social and repeatable experiences.
We Bring Capability
Introducing executive operating capability to businesses that have not previously had access to it.
We Align on Outcomes
Ensuring incentives are aligned between our investors and our own.
We Elevate Others
Measuring success by the outcomes achieved for the businesses and communities we support.
About us
Empathetic capitalism
We are operators as much as investors. We are hands on with management and partners to build value and customer advocacy, drawing on decades of experience running and scaling real businesses.
We focus on the UK’s under served, under capitalised and fragmented experience economy; the participation sport and active leisure operators that mainstream capital overlooks. Guiding everything is our ethos of: development, performance, empathy and equity, the values running through every business we touch.
